LES TEMPS MODERNES
LA MAISON DE PRODUCTION
For 2022, Les Temps Modernes proposed to carry out the new communication campaign of Citizen Press. In this short film, founder Delphine Bommelaer came up with the idea for the concept, and the storytelling. She contacted me, because the colorful, modern atmosphere in which the discourse evolves corresponds with my universe and my skills.
The idea is to compare Citizen Press to a whisper of birds since in this period when everything leads to confine our minds to new frontiers, nothing prevents the flight, the song, and the murmur of birds.
"citizenmurmuration" is a journey, it is a collective adventure, it is the story of an infinite movement, of a road made of dangers, but of freedom, a road where creativity makes it possible to reinvent oneself, day after day, towards a new horizon.
As soon as the brief was taken, the project immediately spoke to me. I immediately summarized the brief and proposed motion and sound-design ideas to complete the concept. Quickly, I started experimenting with different methods to create kinetic type and colored backgrounds in motion.
After finding our graphic identity, we had to adjust the colorimetry of the videos, the timing of the different elements and iterated. When visually we were satisfied with the result, we called on the production company to conclude the proposal I had put in sound-design.